THE LANDSCAPE
| YOUR COMPANY | COMPETITOR | |
|---|---|---|
| Services | ||
| Market Share | ||
| Impact | “Qualitative/Quantitative Data to demonstrate effect to people, society, or environment” |
COMPANY’S CURRENT POSITION
| Strengths | Weaknesss |
|---|---|
| Opportunities | Threats |
MARKETING GOALS
- Increase Brand Awareness
- Create Sales
ACTION PLAN
GOAL #1 Increase Brand Awareness
- Create teaser videos in social medias, Social media marketing
- 15 seconds, 30 seconds, 1min, 10mins
- Content marketing: Create high-quality, informative and engaging content that will attract your target audience to your website.
- Influencer marketing: Partner with influencers who have a large following and can promote your brand to their audience.
- Search engine optimization (SEO): Optimize your website for search engines so that it ranks higher in search results when people search for relevant keywords.
- Public relations: Develop relationships with journalists and media outlets to get your brand featured in news stories and articles.
- Advertising: Use paid advertising such as Google Ads, Facebook Ads or display ads to target your audience and increase brand exposure.
| Task | Priority | Due Date | Owner | Status |
|---|---|---|---|---|
GOAL #2 Create Sales
- Target your ideal customer: Identify your target audience and tailor your marketing efforts towards them.
- Create an effective marketing campaign
- Offer promotions and discounts: Offer special deals to incentivize potential customers or reward loyal customers.
- Provide excellent customer service: Ensure prompt and friendly responses to customer inquiries, address any issues promptly, and create a positive experience for your customers.
- Follow up with customers: Reach out to existing customers to offer further products or services, create loyalty programs to encourage repeat business.
| Task | Priority | Due Date | Owner | Status |
|---|---|---|---|---|
MARKETING PLAN (selectives)
Discounts
Service and Consultation Discounts
Incentives
Each time a service or treatment appointment is completed, the receptionist will receive an incentive.
Company Targeting Sales
Define target market sales for the company and give incentives
Utilize email marketing
Stay in touch with existing patients and promote offers or new services. Collect email addresses from patients during their visits, and send out newsletters or other promotional material regularly.
Encourage reviews and referrals
Ask satisfied patients to leave reviews on your website or social media pages, and encourage them to refer their family and friends to your practice.
Offer promotions and discounts
Offer special deals and discounts to attract new patients and keep existing ones coming back. Consider offering a discount for first-time visitors, or running a seasonal promotion.
Leverage social media
Share before-and-after photos of successful treatments, post educational content about the benefits of derma and dental care, and create posts about upcoming promotions or events.
Participate in local events
Participate in community events such as health fairs or charity events to create brand awareness and engage with potential patients.
Implement a patient loyalty program
Establish a simple loyalty program that rewards patients for their continued patronage. For example, you could offer discounts on particular treatments or services after a certain number of appointments.
SMS Campaign
Send SMS to users
Service Point System:
- Sign up bonus: Offer a sign-up bonus for new patients who join the program. For example, you could offer 100 points just for signing up.
- Appointment points: Award points to patients for every appointment they attend at the clinic. For example, 50 points per appointment.
- Referral points: Encourage patients to refer their friends and family to the clinic by rewarding them with points. For example, 100 points for each new patient referred.
- Social media engagement: Engage your patients on social media by asking them to follow the clinic's social media accounts and share posts. Reward them with points for each action they take. For example, 10 points for following the clinic's Instagram account, and 20 points for sharing a post.
- Online reviews: Encourage patients to leave online reviews for the clinic on sites like Yelp or Google, Clutch. Offer extra points to patients who take the time to leave a review. For example, 50 points for leaving a Yelp review.
- Redeeming points: Determine what rewards patients can redeem their points for. For example, 500 points can earn a patient a free teeth cleaning, or 1000 points can earn them a 20% discount on a cosmetic treatment.
